There is little doubt that social media use has become ubiquitous in modern societies. So much so that it is almost impossible not to have some sort of online presence. With just a persons name you can find out an amazing amount of information, and with face recognition software, we will soon see the disappearance of the anonymous society. But is all this necessarily a bad thing?

Enter the Fixers

Currently there doesn’t seem to be a week that someone isn’t caught out doing something deplorable by social media; such as the Starbucks Arrest or the Racist Lawyer Rant. In the past both of these, and many more incidents, would have gone unnoticed, brushed under the carpet of our anonymous society. But now they are viewed, shared and judged by a social media consortium.
One additional aspect of incidents such as these, is that it helps others share their stories, and we are reminded that sometimes these are more the norm rather than the unusual. It can demonstrate a point of view from the outside of a persons social network.

Crime & Punishment

With social media being the judge and jury to these crimes one question remains, who is the executioner? For this I rely on the adage, live by the sword, die by the sword. Many of the punishments dealt out are self imposed, or reflected back onto the parties by social media. Starbucks held ‘anti-bias training‘ closing stores to do so, and The Lawyer has lost contracts and had his business rating lowered by angry consumers. The outcomes for both of these incidents will be different, one will do something and make changes while the other will most likely try to ride it out in hiding.

What about Freedom?

Some might say that freedom of speech is vital to a society regardless of size. I believe this is true, but not freedom from consequence.
The way that information is being created and shared on a daily basis. It is becoming harder and harder to keep things inside a circle of tolerance. The people in these examples have had their opinions and ideas festered and protected by those they surrounded themselves with. While it may not have been done on purpose, it has been the outcome. But now with social media, it is much easier to show people the effects of what they say and how they act; especially to people and communities of limited voice.

Social Media Gets Results

The fear of being outed on social media can keep people from doing things that they know is wrong. Everyday in the park, across the road from my house people are littering (car batteries was the latest). I wonder how fast it would stop using a camera and social media feed to expose the culprits?