The idea that Hollywood is running out of ideas is not a new one, in fact as a saying it is getting old and repetitive. The saying is something that is spouted by people who are getting tired of what they would call the same old stories, unwanted sequels, reboots and remakes; although I dislike the term ‘reboot’, usually when a film series is rebooted it is obvious, new cast, setting, story. The term ‘reboot’ is insulting to the audience and redundant. If your aware of the previous movies then you know, if you are not aware then you don’t need to know.
The concept of Hollywood is running out of ideas, plays on the presumption that Hollywood is in the ideas business. When in fact they are not. Hollywood exists to make money from entertainment. People like to forget that most companies exist for one single purpose, the procurement of wealth, it is only how they go about it that makes them different. In fact many companies stated out doing something different to what they are doing now, and in the fast changing world it pays to be progressive.
Netflix is one example of a company that changed its business model to better suit the environment. They started out as a DVD mail rental service, then progressed to video streaming and now produce some of their own content (Business Insider). Netflix started when Video Rentals were king, but they took something that people didn’t like, late fees and going in to the store, and made that their marketing goals. When you examine a company that doesn’t alter their business fast enough you end up with Blockbuster; they went from just over 9000 stores in 2004 to filling for bankruptcy in 2011, just 7 years later. Now the only remnants left are about 10 franchised stores in the US (Blockbuster LLC, Wikipedia). Blockbuster had monumentally failed to understand what consumers wanted.
That is where Hollywood is different, they understand what people want, and while their consumers may say they want something different it is not what they are paying to see. But that’s okay, it is alright to go out to watch a movie just for the entertainment. We don’t need to have thought provoking movies thrown at us all the time. Perhaps when you find yourself thinking that Hollywood has run out of ideas, it is more of an indicator that you are in need of something different, a palette cleansing film, something that engages you more than the standard fodder. This is where it can get a bit difficult, what do you start with? Exploration is the key. Go for reviews and trailers on YouTube, find a reviewer (such as, Mr Sunday Movies) that you like and follow them – all of these will give snippets and small analysis of films that you may not have considered before.
They also help you sort through the wash. I love a good run and explosion film, and when I’m watching those I’m not expecting anything new, sometimes they get a bit ridiculous but that is all a part of the fun. However, as much as I enjoy those – a movie that keeps you thinking about after you have watched it can be just perfect. Movies like, Black Swan, Birdman, and most recently Colossal. Colossal was brilliant and so much more than what the trailer made it seem – it is not a standard rom-com. All these movies are open to analysis with unambiguous endings, this makes them made to be discussed and that makes them interesting.
Regardless of the brilliance of some movies, it is the standard action films that are the money makers. Hollywood will continue to churn them out until such time as they become unprofitable – just think when was the last time you watched a western genre film? These were the most popular film genre in the 1950’s & 60’s. Just remember when you start thinking that Hollywood has run out of ideas, maybe it is time to get out of your comfort zone.